GO Launches Client Commercial Campaign
GO Intellectual Capital Launches TV Campaign for HalloweenCostumes.com
GO Intellectual Capital (Go-ToMarket™ Division) announces TV Production services with launch of two spot campaign for HalloweenCostumes.com
MINNEAPOLIS, MN – Oct 17, 2017: GO Intellectual Capital, an innovator in business growth services has partnered with HalloweenCostumes.com, a sub-brand of Fun.com based in Mankato, MN on a Halloween television campaign. HalloweenCostumes.com is a leading online retailer for costumes and Halloween related accessories. This is their first venture into television advertising.
The fun, lighthearted campaign features two spots, one focused on a group of kids post trick-or-treating and comparing their candy “loot,” and the other on a mom discussing her daughter’s future career ambitions in the most tenderhearted way. The campaign tag encourages people to truly “Own Halloween.”
The objectives of the campaign are to increase brand awareness and drive additional traffic to HalloweenCostumes.com during the Halloween season. Cut down versions of the spots also support digital advertising efforts that HalloweenCostumes.com has traditionally utilized. The campaign has a heavy rotation on cable networks through the month of October in 19 key US markets.
- The spots were produced by Amy Krause Produces, in association with
- They were directed by Kiran, a seasoned agency creative, recently featured on SHOOT Magazine’s New Directors Showcase, and shortlisted for Best New Director at the Kinsale Shark Awards in Ireland, and the London International Awards.
- Hawke Media led the media planning and buying.
- Paul English and Merle Marting led the creative and media direction for GO.
To find out more about GO Intellectual Capital and its services, please visit growthoperators.com/go-tomarket.
Other production credits include:
Executive Producer Production: Steve Wi, Raucous Content
Producer: Adam Wiesner, Raucous Content
DP: Mike Jensen
Casting: Petite Casting
Executive Producer Editorial: Carr Schilling, Cabin Edit
Editor: Lauren Brown, Cabin Edit
Color / Finishing: Andy Bate, Autonomous Media
Sound Engineer: Chris Winston, On Music & Sound