Most companies go to market before they’re truly prepared, and leave real value on the table. Buyers don’t run diligence looking for reasons to walk. They run it looking for reasons to re-trade — to move the price, restructure the earnout, or expand the escrow. The companies that command a premium started closing those gaps 8 to 36 months before the deal. Our Exit Readiness Guide breaks down what buyers actually look for, how to assess where your business stands today, and the moves that build value before you go to market